PhD candidate in Branding
Startup co-founder at Cambridge Judge Business School
Departments and Institutes
- Modern & Medieval Languages:
- PhD Branding
Branding; Digital analytics; Marketing Strategy
PhD: My research attempts to analyse the branding and marketing strategies of artists in Europe after the financial crisis of 2008.
Co-founder: I'm a co-founder and business development manager of a big data health startup at Accelerate, the incubator of the Cambridge Judge Business School.
Experience: I have worked at the intersection between tech and media for private and public institutions. I am also a novelist and advisor of KR, a Cambridge-based magazine that promotes academic journalism.
I tweet under @ItxasoAraque
The San Sebastián effect (forthcoming 2016)
Article about San Sebastián's new Centre for Contemporary Culture Tabakalera
Camera Futura (2015 & 2016)
Fictional stories about the potential consequences of technology (monthly publication)
Houellebecq and the Media (2014)
Conference paper presented at Columbia University
Damutzen ez direnak (2012)
Award-winning novel written in Basque