Mar 16, 2015
from 02:00 PM to 04:00 PM
|Where||Lecture Theatre, Scott Polar Research Institute|
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Peter Pavement, Google Analytics specialist and director of web development company Surface Impression, will show how the web statistics tool can be used to understand audience behaviour in non-commercial, cultural sector websites. As well as practical techniques and skills, Peter will discuss different approaches organisations can take, based on the insights gained from observations of behaviour.
The workshop is free to attend and open to all, but please book a place in advance by emailing David Scruton.