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Ms Itxaso Araque Barriuso

Ms Itxaso Araque Barriuso

PhD candidate in Branding

Startup co-founder at Cambridge Judge Business School

Departments and Institutes

Modern & Medieval Languages:
PhD Branding

Research Interests

Branding; Digital analytics; Marketing Strategy

PhD: My research attempts to analyse the branding and marketing strategies of artists in Europe after the financial crisis of 2008.

Co-founder: I'm a co-founder and business development manager of a big data health startup at Accelerate, the incubator of the Cambridge Judge Business School.

Experience: I have worked at the intersection between tech and media for private and public institutions. I am also a novelist and advisor of KR, a Cambridge-based magazine that promotes academic journalism.

I tweet under @ItxasoAraque

Key Publications


The San Sebastián effect (forthcoming 2016)

Article about San Sebastián's new Centre for Contemporary Culture Tabakalera


Camera Futura (2015 & 2016)

Fictional stories about the potential consequences of technology (monthly publication)


Houellebecq and the Media (2014)

Conference paper presented at Columbia University


Damutzen ez direnak (2012)

Award-winning novel written in Basque