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Impact and engagement through the lens of social media analytics

A social media knowledge exchange event examining the use of social media analytics to document research impact and public engagement
When Jul 12, 2017
from 11:30 AM to 01:00 PM
Where Lecture Block, Room 8, Sidgwick Site
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Speakers: Barney Brown (Digital Communications manager, University Communications office); Lucy Spokes (Cambridge Science Festival Coordinator), Anne Alexander (Cambridge Digital Humanities Network and Social Media Knowledge Exchange)

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Social media platforms are an increasingly important part of the media landscape, with billions of people using them to communicate and discover information. But what can we tell about the impact of research through the analytics provided by social media platforms? Are the metrics and methods on offer effective tools to assess the degree and nature of public engagement with research? This event will open a discussion on these questions through the presentation of a case study exploring the analytics generated by content published through the University's official social media channels related to the Crossing Borders social media workshop organised by the Social Media Knowledge Exchange on 13 June.

The Crossing Borders workshop, delivered in collaboration with the University’s communications team, gave participants the opportunity to work in small groups developing proposals for social media campaigns aimed at intervening in public debate over migration, through a case study highlighting the place of the University itself as a node of exchange between people, objects, words, images and music over the past eight centuries.

Following the case study presentation we will open up for a panel discussion exploring the wider use of social media to document and analyse public engagement with research.

Image credit: Claudio Rocchini via Wikimedia Commons

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